Hyundai Home Shopping Expands Beauty Store 'Coasis' to Four Locations

Hyundai Home Shopping is expanding its offline beauty business by opening multiple locations of its beauty store 'Coasis.'

On May 28, Hyundai Home Shopping announced that it will open the second Coasis store at Hyundai Department Store in Cheonho on May 29. Next month, the company plans to sequentially open the third and fourth stores at Hyundai Outlet Garden Five and Dongdaemun.

Coasis was first introduced in December 2025 at the Hyundai Premium Outlet Space One in Namyangju, Gyeonggi Province. The first store features over 90% skincare products and is designed with lower display heights to cater to female customers in their 40s and 50s. This approach has attracted an average of more than 2,000 visitors daily, with sales exceeding targets by over 50%.

The second store will occupy 61 square meters (approximately 19 pyeong) in the basement level of Hyundai Department Store Cheonho. It will include a new section for international skincare brands to meet the demand for high-performance cosmetics among department store shoppers.

The Garden Five store, set to open on June 5, will be 133 square meters (approximately 42 pyeong) and will feature a perfume zone showcasing domestic fragrance products, catering to its customer base of women in their 30s and 40s. The fourth store will open on June 12 on the second floor of Hyundai Outlet Dongdaemun, covering 124 square meters (approximately 37 pyeong).

Hyundai Home Shopping plans to collaborate with domestic cosmetics brands to increase its exclusive product offerings from the current 30 to 60 by the end of the year. Han Kwang-young, CEO of Hyundai Home Shopping, stated, "We aim to develop each store into a unique beauty landmark that provides distinct enjoyment beyond simple product sales."

In the first quarter of this year, Hyundai Home Shopping reported a consolidated operating profit of 65.3 billion won, a 35.9% increase compared to the same period last year. Revenue during the same period was 978.5 billion won, reflecting a 1.9% increase.