Lotteria is expanding its support for young farmers as part of its efforts to strengthen a cooperative supply chain based on domestic agricultural products.
On May 28, Lotteria GRS announced the launch of Season 4 of its Young Farmers Circulation Project, which provides logistics support to young farmers in the Chungnam region.
The Young Farmers Circulation Project is a social contribution program aimed at helping young farmers settle and engage in agricultural activities. It operates by providing financial assistance and market access to alleviate the burdens faced by young farmers with limited cultivation experience during their initial settlement phase.
Since last year, Lotteria has been offering practical support, including agricultural supplies, seedlings, mentoring, and expanded market connections. This year, in light of rising international oil prices increasing transportation costs for agricultural products, the company has also expanded its logistics support.
The agricultural products produced by young farmers will undergo processing through partner companies and will be used as ingredients for new menu items at Lotteria in the second half of the year. This arrangement allows young farmers to secure stable supply channels while strengthening Lotteria's domestic raw material supply chain.
A Lotteria GRS representative stated, "Creating an environment where young farmers can settle stably is the starting point for a sustainable food industry. We plan to continue expanding a circular structure where young farmers, local communities, and consumers can grow together."
Additionally, Lotteria GRS has been recognized for its contributions to building cooperative growth models and giving back to local communities, receiving a commendation from the Minister of SMEs and Startups at last year's 'Large and Small Enterprises Cooperative Growth Awards.'
* This article has been translated by AI.
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