Toss Introduces 'FacePay' at Hyundai Service Centers to Enhance Customer Engagement

By Lee Seongjin Posted : May 28, 2026, 15:34 Updated : May 28, 2026, 15:34
[Photo: Toss]
Toss, the fintech company known for its digital payment solutions, is set to implement its facial recognition payment service, FacePay, at Hyundai service centers.

On May 28, Toss announced that it has signed a memorandum of understanding (MOU) with the Hyundai Service Franchise Cooperative Association to roll out FacePay across Hyundai's Blue Hands service centers nationwide.

The two parties plan to establish Toss payment terminals at all Hyundai Blue Hands locations and gradually expand the implementation of FacePay.

Toss will be responsible for creating an optimized payment experience tailored to the Hyundai service environment and providing technical support. The Hyundai Service Franchise Cooperative Association will assist with the rollout and operational stability across its network of service centers.

Joint marketing efforts will also be pursued. Toss will offer rewards points to customers using FacePay and promote the service within its app, while Hyundai Blue Hands locations will run promotional videos related to FacePay.

A representative from the Hyundai Service Franchise Cooperative Association stated, "The experience of customers using vehicle maintenance services is increasingly shifting towards a digital focus. Through this agreement, we aim to enhance customer convenience and improve the operational environment of our franchise locations."

A Toss representative added, "We are expanding the touchpoints for FacePay to ensure it can be used seamlessly in various offline settings. We will continue to enhance our service to provide a more convenient payment experience in everyday environments, such as automotive maintenance, where repeat visits are common."

Additionally, Toss recently signed an MOU with Pulmuone Food & Culture to gradually introduce FacePay at over 20 rest areas nationwide, further expanding its service offerings.



* This article has been translated by AI.

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