Lotte Wellfood announced on May 28 that it will launch Season 2 of its consumer participation event, "Find My Name," featuring its chocolate snack, Kancho.
The first season of the event, held from September to November last year, gained significant attention as participants sought names engraved on the snacks, including their own and those of loved ones. The event sparked a trend on social media, with consumers engaging in a buying frenzy known as "Kancho-gang" until their desired names appeared, leading to a threefold increase in sales during the event and resulting in a shortage of the product.
This year's event has been upgraded for a more enjoyable experience with friends and family. The number of names featured on the snacks has been expanded from 504 to 550. The new names are primarily based on popular baby names while excluding those from Season 1 to enhance variety.
The event also introduces new fun elements. A real-time ranking of submitted names will be available on the event page, and the top two most submitted names will be used to create special merchandise for prizes. The packaging has been redesigned with Kancho characters "Kani" and "Choni" embarking on an adventure to find names.
To participate, consumers can take a photo of the Kancho snack with their name on it and upload it to the event page via a QR code on the front of the package. The submission period runs from April 27 to June 7.
Lotte Wellfood has prepared a total of 5 million won worth of prizes. Customers who participate with their own names will have a chance to win an iPhone 17 (2 winners), Marshall Acton 3 speakers (3 winners), and Illy Easy Pod Machines (5 winners). Those who submit names of others can also win 10,000 won gift certificates for 7-Eleven (30 winners) and Kancho exchange gift coupons (100 winners). Winners will be announced on June 19.
A representative from Lotte Wellfood stated, "Thanks to the explosive interest we received last year, we are excited to present Season 2 with an expanded list of 550 names. We hope participants enjoy the name-finding game with their loved ones and create special memories with Kancho."
Lotte Wellfood has been actively expanding its consumer participation events. In February, it held the "Draw Happiness on Castard" event, encouraging consumers to draw on Castard packaging and share it on social media. Last year, it launched the "Finding Happy Mongshell" event, inspired by the chocolate decoration resembling a smiling face, which also gained popularity online.
* This article has been translated by AI.
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