On May 28, global content platform Spoon Labs announced the establishment of the animation tab on its short drama platform Vigloo, marking a significant expansion of its AI-based content lineup.
The creation of the animation tab aims to improve viewer accessibility by separating AI-produced content into an independent category. Vigloo plans to enhance its multi-format IP operations, which currently includes about 30 AI animations out of a total library of approximately 400 titles. The platform intends to gradually increase the proportion of AI live-action dramas as well.
Along with the new tab, Vigloo unveiled two new AI titles. The AI 3D animation "The Demon Lord's Marked Bride: Returning for Blood," which was previewed on May 14, tells the dark fantasy romance of a bride who was sacrificed to a demon by her family on her wedding day but returns for revenge after gaining the demon lord's mark. The production utilizes AI to enhance the visual and directorial elements, creating a fantasy world and character expressions that would be challenging to achieve with live-action.
The AI live-action drama "Married the Ex Gang Leader!" released on May 28 targets the Japanese market. It reflects unique Japanese subcultures, such as the bosozoku (street gang) and yankii culture, in its male protagonist's character, aiming to cater to local romance content demands.
Vigloo is expanding its strategy by reinterpreting popular original works based on a strong IP ecosystem of webtoons and web novels in Korea and Japan, as well as producing spin-offs of verified drama IPs. In the U.S., the company is building a production system centered in Los Angeles, focusing on English original content that reflects North American viewer preferences, including supernatural romance, romantic comedies, and revenge romances targeting women in their 30s and 40s.
AI content is also a core strategy for the platform in terms of production efficiency. Vigloo aims to fill 30% of its entire library with AI content by concurrently producing AI-based 2D and 3D animations of existing IPs and new AI live-action short dramas. The AI production structure is said to reduce costs by up to 90% compared to traditional methods while allowing for rapid supply of diverse genres and formats.
A representative from Vigloo stated, "Separating AI animation into its own tab instead of mixing it with the general lineup is part of our content expansion strategy based on OSMU (One Source Multi Use), aimed at broadening our portfolio into the animation sector."
They added, "We believe that as the quality of AI-produced works improves, viewers are beginning to open their wallets. Vigloo expects to maximize production efficiency using AI technology and expand genres that can express both live-action and animation, providing richer content to viewers."
Spoon Labs CEO Choi Hyuk-jae remarked, "AI is a tool that expands the possibilities of content beyond the distinction between live-action and animation. Vigloo will evolve into a multi-format platform that transcends formats, genres, and markets, leveraging its AI production capabilities."
Vigloo, which launched the first AI short-form animation in Korea last December, is simultaneously pursuing the animation adaptation of live-action short drama IPs and the production of original AI live-action dramas. The company aims to accelerate content supply and broaden IP utilization in the short drama market based on AI production methods.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.