Dev Sisters announced on May 29 that it will collaborate with the Cultural Heritage Administration to promote Korea's UNESCO-listed world heritage sites in conjunction with the 48th UNESCO World Heritage Committee meeting, which will be held in Busan in July.
This campaign is part of a memorandum of understanding signed between Dev Sisters and the Cultural Heritage Administration in February. The initiative aims to reinterpret the unique values of Korea's cultural heritage through the lens of Cookie Run, showcasing the diverse attractions and significance of the 'K-Heritage Theme Park' concept, featuring Cookie characters.
Cookie Run will be visible in both online and offline formats around Busan and other major cities in Korea before and during the UNESCO World Heritage Committee meeting. The campaign will kick off with large media walls set up in Seoul and Busan in early June.
From July 20 to 29, during the main sessions of the World Heritage Committee, 17 posters of Korean world heritage sites reimagined with Cookie Run illustrations and one themed park concept piece will be displayed at the Korea Pavilion within BEXCO in Busan.
Additionally, from July 18 to 26, a Cookie Run K-Heritage photo zone and pop-up store will be set up at Haeundae Beach in Busan. This area will feature some of the posters combining Korea's world heritage and Cookie Run. A 7-meter tall inflatable 'Brave Cookie' sculpture will also be installed on the beach.
The campaign will include the 'Brave Cookie Tour in Busan,' linked with the Busan City Tour Bus, covering major attractions, the BEXCO exhibition, and the Haeundae photo zone and pop-up store.
In July, Dev Sisters plans to conduct in-game promotions for 'Cookie Run: Kingdom,' 'Cookie Run: OvenBreak,' and 'Cookie Run Classic.'
The World Heritage Committee is an international meeting that discusses the listing and preservation of world heritage sites. This year's UNESCO World Heritage Committee marks a significant cultural diplomacy event as Korea hosts the meeting for the first time in 38 years since its membership.
Dev Sisters began promoting natural heritage in 2023 and previously co-hosted a special exhibition titled 'Cookie Run: In Search of Lost National Heritage' with the Cultural Heritage Administration in December.
* This article has been translated by AI.
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