SK Telecom (SKT) is set to launch a new pricing plan that integrates its 5G and LTE services, completely overhauling its pricing structure to ensure basic communication even after data is depleted.
Starting in July, SKT will implement a phased update to its pricing system, which includes the launch of a 5G and LTE integrated plan, automatic application of age-based benefits, and free data assurance for all citizens, the company announced on May 29.
The new plan, named 'Best Light,' will be available on July 2 and is designed to eliminate distinctions between network generations. It will consist of five unlimited data options ('Best') priced between 89,000 and 129,000 won per month, and 11 tiered data options ('Light') offering between 6GB and 250GB, priced from 39,000 to 79,000 won per month. Users of existing 5G devices will no longer be restricted to LTE networks when using LTE plans; they will have the flexibility to utilize both 5G and LTE networks as long as their devices support them. The existing ten pricing plans will also be consolidated into the new integrated plan, starting from the 20,000 won range.
The method of applying benefits will also be simplified. Previously, customers had to enroll in separate age-specific plans to receive additional benefits, but now, customers who sign up for 'Best Light' will automatically receive age-based perks. For instance, upon reaching the age of 65, customers will receive an automatic 1.5GB data boost, and youth and student customers will get 50% discount coupons for coffee, movies, and roaming services. Additionally, subscribers to 'Best Pro' and higher plans will gain access to generative AI subscription benefits.
Beginning July 1, SKT will also offer a 'Data Assurance Option (QoS)' for 107 LTE plans at no extra charge. This service allows customers to continue using communication services at speeds of up to 400kbps even after their basic data has been exhausted. Customers can opt out of this service through T World, authorized dealers, or by calling 114 if they prefer not to use it.
The bundled plans will also be revamped starting July 1. The 'Recent Family Bundle' will remove the requirement for one line each of mobile and internet services, allowing customers to join by bundling only mobile lines, thereby lowering the entry barrier. Enrollment will also be available through non-face-to-face methods.
Yoon Jae-woong, head of SKT's Product and Brand Division, stated, "We hope this pricing system overhaul will allow customers to use communication services more easily and comfortably. We will continue to enhance and improve our service system for customer convenience in the future."
Meanwhile, LG Uplus announced on May 28 that it will launch its own integrated 5G and LTE pricing plan starting July 1, simplifying its pricing structure from 53 plans down to 18.
* This article has been translated by AI.
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