Aekyung Industry Launches 76 Beauty Products at Olive Young's First U.S. Store

Aekyung Industry's beauty brands AGE20'S and LUNA will debut at Olive Young's first U.S. store, aiming to expand their presence in the American market.

On May 29, Aekyung Industry announced that it will showcase 53 products from AGE20'S and 23 products from LUNA at the Olive Young store opening in Pasadena, near Los Angeles, California.

The store will feature AGE20'S flagship product, the 'Signature Essence Pact Intense Cover,' which will be available in 20 shades to cater to the diverse skin tones of American consumers. Additionally, mini-sized products exclusive to the U.S. market will also be offered. This essence pact combines makeup and skincare, providing a natural glow and a moisturizing feel, according to the company.

The company will also introduce sun care products, including the 'UV Defense Hydro Calming Sunscreen,' which has received over-the-counter certification in the U.S. Aekyung Industry plans to expand its product lineup in the U.S. market by focusing on color cosmetics and sun care.

LUNA will feature its 'Long Lasting Tip Concealer' as a key product, available in a total of 20 shades at the local store, emphasizing high coverage and adherence.

An Aekyung Industry representative stated, "The U.S. is a key global beauty market with a diverse range of skin tones and makeup needs. We focused on product composition and color diversification that reflect local consumer characteristics."

Since its launch in 2013, the AGE20'S Signature Essence Pact Intense Cover has sold over 240 million units as of March this year. To celebrate its entry into Olive Young, Aekyung Industry held a pop-up store near Hongdae Station in Mapo-gu, Seoul, on May 25.