SWOT Analysis of Candidates in Busan North District for June 3 By-Election

By HYE YOUNG KO Posted : May 30, 2026, 17:21 Updated : May 30, 2026, 17:21
Candidates for Busan North District in the June 3 by-election: Ha Jung-woo of the Democratic Party, Park Min-sik of the People Power Party, and independent Han Dong-hoon. [Photo=Yonhap News]

The Busan North District is considered a key battleground in the upcoming June 3 by-election. Initially, Ha Jung-woo of the Democratic Party held a lead in the three-way race against Park Min-sik of the People Power Party and independent Han Dong-hoon. However, as the election approaches, Han has shown a rapid rise in support, shaking up the dynamics of the race. Analysts suggest that this election will serve as a test for Han's potential to reshape the conservative landscape and for the capabilities of newcomer Ha.
Recent polling indicates that while Ha initially led by a significant margin, Han has quickly narrowed the gap. Some surveys suggest a near tie or even a potential reversal in fortunes for Ha. In contrast, Park has struggled to break out of the 20% range, facing challenges in gaining traction.
Ha's strengths include the advantages of being the ruling party candidate and strong connections to the central government. His association with the ruling party and support from President Lee Jae-myung and Busan Mayor Jeon Jae-soo are significant assets. Ha has focused on grassroots campaigning, targeting moderate voters and public sentiment.
However, he faces vulnerabilities, including controversies such as the 'handshake controversy,' 'brother controversy,' and allegations of stock manipulation. Critics point out that his lack of direct ties to the district and his AI-focused messaging may not resonate with local issues.
Despite these challenges, Ha has an opportunity due to the division within the conservative vote. The failure of a unification between Park and Han could allow the Democratic Party to benefit from a split in conservative support. However, Han's rapid ascent poses a significant threat, with reports indicating that not only moderate voters but also some Democratic-leaning constituents are shifting toward him.
Han, a prominent figure, is the biggest wildcard in this election. His recent polling surge has bolstered his image as a symbol of conservative reorganization. He aims to attract moderate voters and disillusioned conservatives by presenting a distinct image from the People Power Party. Some surveys suggest he could be competitive against Ha in a head-to-head matchup. Han has been actively engaging with voters in the district, visiting markets and neighborhoods, which is seen as a key factor in his recent rise.
However, as an independent candidate, he faces limitations in organizational strength, and his presidential aspirations may not align with local election dynamics. His confrontational stance against the People Power Party could also pose challenges for future conservative unity.
Han's opportunity lies in the narrative of conservative reorganization. If he can attract both disillusioned conservatives and moderate voters, he could not only secure a local victory but also gain symbolic leverage in the broader conservative landscape. Nevertheless, the potential for strategic voting, especially with support from former President Park Geun-hye and the organizational strength of the People Power Party, could threaten Han's prospects. Additionally, the issue of conservative unity post-election remains a concern.
Park's strengths include the organizational power of the People Power Party and the consolidation of traditional conservative support. Drawing on his experience as a former Minister of Veterans Affairs and a lawmaker, he emphasizes stability. Notably, the public support from former President Park Geun-hye is seen as a strategy to rally hardline conservatives.
However, the failure to unify with Han has weakened his position. Concerns about the fragmentation of conservative votes are becoming a reality, leading to increased pressure for strategic choices among his supporters. There are assessments that his visibility has diminished as he competes with Han for conservative votes.
Park's opportunity lies in the potential hidden conservative support. Given that Busan North District has a significant elderly population, there remains a chance for a last-minute consolidation of conservative votes. His campaign is banking on organizational voting power and the support of 'shy conservatives.'
However, Han's ability to attract not only moderate voters but also some conservatives poses a significant challenge to the traditional People Power Party dynamics. The failure to unify could also lead to internal conflicts within the party post-election.
Political analysts suggest that the outcome in Busan North District will hinge on the moderate vote and strategic voting. Regardless of whether a conservative unification occurs, the key variable will be which candidate can more effectively capture the sentiments of undecided and moderate voters in the final stretch.



* This article has been translated by AI.

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