Lotte Home Shopping Expands AIGLE's Retail Presence with Second Store in Seoul

Lotte Home Shopping has launched the second official store of the global outdoor brand AIGLE in South Korea, marking a significant expansion in its offline retail operations.

The company announced on June 1 that the AIGLE Dosan store opened on May 29 in Gangnam, Seoul. This location follows the concept of AIGLE's first flagship store, which opened in 1989 in Saint-Germain, France. It is the third global store to open, following locations in France and Hong Kong, and reflects the brand's philosophy and the ambiance of its French headquarters throughout the space.

To adapt to stagnation in the TV home shopping market and diversify consumer channels, Lotte Home Shopping is expanding its retail business by securing exclusive domestic rights for overseas brands.

Previously, the company signed an exclusive domestic rights contract with AIGLE in 2024 and has operated pop-up stores in key fashion districts such as Apgujeong and Hannam-dong.

In April, Lotte Home Shopping opened AIGLE's first official store in Lotte World Mall in Jamsil, Seoul. With the opening of the Dosan store, the company aims to enhance brand experience through its official retail locations. Lotte Home Shopping plans to operate pop-up stores in department stores in Daejeon and the Chungcheong region in the first half of this year and expand to new locations in Busan and Gyeongsang by the end of the year.

Kim Hyun-jung, head of the Fashion DT team at Lotte Home Shopping, stated, "By opening AIGLE's second official store in Dosan-daero, a key fashion district, we have strengthened customer experience elements. We expect to attract significant interest from customers who value a differentiated brand experience that allows them to feel AIGLE's unique brand sensibility."