CJ Olive Young Expands U.S. Presence with New Store in Century City, LA

CJ Olive Young is accelerating its entry into the U.S. market with the opening of a new store in Century City, Los Angeles, scheduled for this month, following the launch of its first U.S. location in Pasadena.

According to CJ Olive Young, the Century City store will be located in the Westfield Century City shopping mall, a prominent commercial hub in Los Angeles known for attracting young professionals, high-income consumers, and global tourists.

While the Pasadena store targets customers interested in K-culture and experiential shopping, the Century City location aims to expand K-beauty access to premium consumers and a global clientele.

Starting with its West Coast expansion, Olive Young plans to gradually open stores in key regions across the U.S., including the East Coast and the Midwest. The company intends to establish a strong market presence by tailoring store operations and product offerings to local consumer preferences, while also enhancing its omnichannel strategy that integrates offline stores with its online platform.

The Pasadena store, which opened on May 29, generated significant interest, with lines forming the day before its launch. The opening event featured remarks from Lee Sun-jung, CEO of Olive Young, and Kwon Ga-eun, head of Olive Young's U.S. operations. Local employees also performed to the hit song 'APT.' by BLACKPINK's Rosé. Notable attendees included Pasadena Mayor Victor Gordo and city council members Steve Madison and Tyrone Hampton.

Lee Sun-jung stated, "The Pasadena store symbolizes the vision of Olive Young as a global platform and will serve as a new milestone for the collaborative growth of outstanding domestic indie brands on the global stage."

In conjunction with the opening of its physical stores, Olive Young has also launched a U.S.-specific online store, reducing delivery times from the previous average of 5-7 business days to 3-5 days.