Ottogi Establishes Sales Corporation in Tokyo to Target Japanese Market with K-Food

Ottogi is accelerating its global expansion by establishing a local sales corporation in Tokyo, Japan. The company aims to leverage the popularity of K-food as it enters a market known as the birthplace of instant noodles and one of the most competitive in the industry.

On June 1, Ottogi announced that it completed the establishment of its sales corporation in Tokyo on May 15 and plans to begin full operations in September. This marks the company's fourth overseas base, following New Zealand, the United States, and Vietnam.
 
Ottogi views Japan as a key market that leads food consumption trends and plans to enhance its engagement with local consumers while strengthening its overseas business foundation. The company intends to focus on instant noodles and introduce a variety of products, including K-sauces and sesame oil, in the Japanese market.
 
As the popularity of K-food rises, demand for Korean noodles in Japan has been steadily increasing. According to the Korea Customs Service's trade statistics, exports of Korean noodles to Japan reached $57.97 million in 2023, $62.55 million in 2024, and $77.31 million last year. Japan is the fourth-largest market for Korean noodle exports, following China, the United States, and the Netherlands.
 
In the first quarter of this year, Ottogi's overseas sales increased by 9.6% compared to the same period last year, with the proportion of overseas sales rising from 10.9% to 11.5%. The company aims to achieve global sales of 1.1 trillion won by 2030.
 
An Ottogi representative stated, "While expanding sales is important, we will also strive to communicate broadly with local consumers to deliver our carefully crafted products and provide the joy of enjoying K-food."