Leaders from newsrooms and tech companies around the world are gathering in Marseille, France, to discuss the use of generative artificial intelligence (AI) in the media industry.
The 77th World News Media Conference (WNMC) kicked off on June 1 in the southern French port city of Marseille. Organized by the World Association of News Publishers (WAN-IFRA), the conference has attracted over 1,000 media professionals from more than 80 countries.
This year's main topic is undoubtedly 'Generative AI.' On the first day, discussions focused on the changes generative AI could bring to news production, editing, search, content distribution, and revenue models, as well as survival strategies for media organizations in the AI era.
The session titled 'AI: What the Latest Developments Mean for Publishers and Newsrooms' featured presentations on the direction of generative AI and its applications in newsrooms.
Speakers included Florent Daudens, co-founder and CEO of the Canadian AI startup Mizal AI, and Christophe Israël, an AI and digital strategy consultant from Switzerland.
Daudens has led AI innovations at the open-source AI platform Hugging Face and previously served as the editor-in-chief of the prominent Canadian daily Le Devoir and as the head of international, political, and reporting departments at CBC/Radio-Canada. He is currently researching the impact of AI on the media industry and continues to lecture and consult with global media organizations and universities.
Israël has been involved in designing and mentoring programs such as the 'Newsroom AI Catalyst' and 'AI Frontier,' co-operated by WAN-IFRA and OpenAI. He has held positions as the digital director at France Inter and deputy editor at the daily Libération, as well as the head of digital and development at Swiss media group Tamedia. Currently, he runs OK Lab, a consulting firm focused on digital transformation and growth strategies for various companies, including media organizations.
The conference will continue until June 3. On the second day, sessions will examine key technological changes surrounding generative AI and their implications for media companies' strategies and business models. Media executives are expected to discuss strategies for adapting to the AI era.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.