American Burger Week Kicks Off Featuring U.S. Beef and Pork Burgers

 
A culinary festival is underway, offering American-style gourmet burgers at discounted prices.
 
The U.S. Meat Export Federation announced that '2026 American Burger Week' will take place from June 1 to June 21. This event features collaborations with brands that serve authentic gourmet burgers made with high-quality U.S. beef patties and pork bacon, offered at reduced prices.
 
Since its inception in 2017, the event has seen participation from approximately 150 brands and 430 locations over the past decade, establishing itself as a seasonal culinary highlight in the domestic gourmet burger industry. This year, to celebrate its 10th anniversary, the event is the largest ever, with over 100 locations from 45 gourmet burger brands participating.
 
Notable participants include 'Jesty Saloon,' the winner of the 2026 Korean Burger Championship, and 'Melting Soul,' which placed third in the burger category at the 2024 World Food Championship. The lineup has expanded to include both popular returning brands and new entrants, providing consumers with a wider selection.
 
During the three-week event, consumers can enjoy designated burger week promotion menus at a 20% discount at participating brands. The discount applies to in-store, takeout, and delivery orders. Additionally, orders placed through the delivery app 'Yogiyo' will receive an extra 5% discount, totaling a maximum of 25% off.
 
Customers who visit offline stores to order event menus will receive a special 10th-anniversary sticker and a sustainable soy milk product made from U.S. soybeans, available on a first-come, first-served basis.
 
A consumer participation collaboration event is also attracting attention. The 'American Burger Run Challenge' is being held in partnership with the running platform 'Run Day.'
 
Participants who complete weekly missions will receive a digital sticker to customize their own 'American Burger' and have a chance to win discount coupons from participating brands through a lottery.
 
Using GPS, participants can create running courses in the shape of burgers or patties and post their achievements on Instagram for a chance to win meal vouchers worth up to 100,000 won from participating brands. Various prize events, including a hashtag photo contest on the official Instagram, are also planned.

Consumer enthusiasm for American Burger Week is high, with some visitors aiming to experience all participating brands. Some consumers are even creating their own content for a 'Burger World Cup' by visiting all brands and sharing their favorite on social media, solidifying the event's status as an annual celebration for gourmet burger enthusiasts.
 
Park Jun-il, head of the U.S. Meat Export Federation's Korea office, stated, "We will continue to hold events like this so that more consumers can experience the value of gourmet burgers made with U.S. meat."