Samsung Electronics model introduces the Bespoke AI Steam, which has surpassed 20,000 monthly sales. [Photo=Samsung Electronics]
Samsung Electronics announced on June 2 that its Bespoke AI Steam robot vacuum has surpassed 20,000 units in monthly sales for the first time. This marks a 60% increase compared to the same month last year.
The vacuum is also gaining popularity in the newlywed appliance market, with one in three couples purchasing the Bespoke AI Steam as part of their appliance package in May, according to Samsung.
Launched in March 2026, the Bespoke AI Steam features powerful suction, AI navigation capabilities, enhanced security, and steam sterilization for effective hygiene management.
The Bespoke AI Steam Ultra and Bespoke AI Steam Plus models boast a suction power of up to 10W, double that of previous versions.
Additionally, the "Pop Out Combo" feature allows for thorough cleaning of walls and corners, addressing the blind spots often associated with traditional robot vacuums. The high-temperature steam at 100°C effectively eliminates harmful bacteria and odors, ensuring a hygienic environment post-cleaning.
Notably, the newly introduced "Auto Fill and Drain" model reduces the hassle of manually filling or emptying water, enhancing user convenience.
The Bespoke AI Steam is equipped with Samsung's advanced security solutions, Knox Matrix and Knox Vault, providing customers with peace of mind.
Samsung offers premium services to Bespoke AI Steam customers, covering everything from purchase to installation and product maintenance, backed by its expertise and technology.
Customer feedback on installation convenience has been positive, with over 60% of buyers opting for installation services that adapt existing furniture to fit the product.
Kim Yong-hoon, Executive Vice President of Samsung Electronics Korea, stated, "The surpassing of 20,000 monthly sales for the Bespoke AI Steam robot vacuum reflects the product's competitiveness, combining powerful cleaning performance, hygiene, security, and convenience. We aim to lead the popularization of AI appliances by offering consumers a wide range of choices."
Meanwhile, last year, the domestic robot vacuum market was dominated by China's Roborock, which held a 50% market share. Recently, Samsung and Dyson have launched new products, enhancing their market competitiveness. LG Electronics is also preparing to introduce next-generation robot vacuums.
* This article has been translated by AI.
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