KG Mobility (KGM) announced on June 2 that its traditional pickup truck, the MUSSO, has surpassed 10,000 cumulative sales just five months after its launch.
Since its release in January, the MUSSO has sold 6,642 units in the domestic market and 4,896 units internationally, totaling 10,538 units globally by the end of May.
This achievement reflects robust domestic growth and strong export performance, with the MUSSO exceeding the 10,000 sales mark before the first half of the year has concluded, indicating positive market reception.
The domestic pickup market has become increasingly competitive due to the launch of new models by rival companies. From January to May, KGM sold a total of 10,360 units, including 3,718 MUSSO EVs and 6,642 MUSSO trucks, capturing over 86% of the market share and maintaining its position as the leading pickup brand.
In May alone, the MUSSO brand sold 1,892 units in the domestic market, comprising 1,137 MUSSO trucks and 755 MUSSO EVs, achieving an impressive 88.3% market share.
The success of the MUSSO is attributed to its diverse options and appealing features tailored to customer needs. KGM offers a multi-powertrain lineup, including gasoline, diesel, and electric models, allowing customers to choose based on their driving environment and purpose. The MUSSO's design emphasizes both rugged pickup aesthetics for off-road driving and a more urban-friendly grand style.
KGM is also accelerating its global market expansion. The company recently completed a successful launch in Turkey, a strategic location, and is continuing to diversify its export channels with launch events in various countries.
A KGM representative stated, "The MUSSO is an iconic model that has led the history and expansion of pickup trucks in South Korea. Surpassing 10,000 cumulative sales in just five months is a testament to our competitiveness in both the domestic market and global strategic markets."
The representative added, "We will continue to introduce a diverse lineup under the MUSSO brand, aligning with the strong demand for leisure and the trend toward eco-friendly electrification, showcasing the strength of K-pickups on the global stage."
* This article has been translated by AI.
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