Travel Industry Launches Campaigns and Customized Services for Summer Vacationers

By Kang Sang Heon Posted : June 2, 2026, 17:24 Updated : June 2, 2026, 17:24
According to MyRealTrip, South Korean travelers have increasingly favored independent travel, especially to Vietnam during peak summer and winter holiday seasons. [Photo: Getty Images]
 
As the summer vacation season approaches, major online travel agencies (OTAs) are launching diverse campaigns and specialized services to attract travelers. From brand campaigns to enhanced local services in specific countries, special interest tourism (SIT) reflecting individual preferences, and unique events with influencers, the industry is bustling to capture customer interest.

◆MyRealTrip Enhances Local Services in Vietnam, Top Southeast Asian Destination

MyRealTrip is strengthening its local services in Vietnam, which ranks first in tour and activity transactions. The company reports that South Korean travelers have increasingly favored independent travel, particularly to Vietnam during peak summer and winter holiday seasons.

In response to the growing demand for independent travel, MyRealTrip has significantly improved the quality of its airport pickup and drop-off services at Cam Ranh International Airport, the most sought-after location. The company has deployed dedicated staff and branded vehicles to reduce confusion for travelers, and introduced new vehicles and an instant confirmation system.

Additionally, in collaboration with local partners such as Benaza, Da Nang Ghost, and Phu Quoc Ghost, MyRealTrip has established a QR-based reservation system across 36 local locations and 258 touchpoints, allowing travelers to easily book various tour products by scanning QR codes inside vehicles or at local points.

A MyRealTrip representative stated, "We started by considering what travelers need most, most often. Our goal is to create a 'complete connection of travel experiences' from the moment they arrive at the airport until their last moments enjoying the destination."

◆Trip.com Launches Summer Campaign and Major Promotions

Trip.com has launched its 2026 summer brand campaign titled "Travel (TRIP) Must Be Real, Hotels Must Be TRIP." This campaign reflects the current era of generative artificial intelligence (AI) and emphasizes that the genuine sensations and excitement experienced during travel cannot be replaced by AI.

The campaign features five videos showcasing travel destinations that incorporate the letters "AI," including locations in the UK, Shanghai, and Jeju Island. The launch video captures moments that can only be felt through direct experience, such as morning sunlight in hotel rooms and the air of unfamiliar cities. Subsequent videos will depict the vibrant excitement of travel through the eyes of various travelers, including families, couples, and solo adventurers.

Alongside the campaign, Trip.com is running a promotional event from June 1 to August 9, offering discounts on domestic and international flights and premium 4-5 star hotels. Every Monday, customers can enjoy up to 50% off on flights, hotels, and popular tours and tickets.

Hong Jong-min, head of Trip.com’s Korea branch, remarked, "As advanced technology perfectly captures images, the wonder and unforgettable memories encountered in unfamiliar travel destinations become even more precious. We hope many people can enjoy 'real travel' this summer through Trip.com's robust global infrastructure and 24-hour customer support services."
 
Fuji Rock Festival site. Provided by FUJI ROCK FESTIVAL © 宇宙大使☆スター [Photo: NOL Universe]
 
◆NOL Introduces Packages Linked to Japanese Music Festivals

NOL, operated by NOL Universe, has unveiled a package plan that focuses on individual purposes, aligning with the SIT trend, which goes beyond simple sightseeing. This package allows customers to focus on enjoying music festivals by bundling accommodation, flights, and festival tickets into a one-stop service.

The package includes six options, featuring major Asian music festivals such as the "Fuji Rock Festival 2026," "Tokyo Summer Sonic Festival," and "Tokyo World DJ Festival."

NOL Universe plans to gradually introduce sports tour packages for watching live events in Japan in the future.

Han Jeong-hyup, head of NOL Universe's package division, stated, "Recently, there has been explosive demand for SIT packages among the MZ generation, who deeply consume their hobbies and interests. Leveraging NOL Universe's unique synergy between performance and cultural content and travel platforms, we will continue to expand innovative themed products that provide unforgettable leisure experiences for our customers."

◆Yogiyo Unveils 'Bucket Pack' Trip to Taiwan with Influencer Captain Dagger

Yogiyo has launched a 'Bucket Pack' trip to Taiwan's Kinmen Island in collaboration with travel influencer Captain Dagger, who has 730,000 subscribers. The Bucket Pack is an exclusive package available only through Yogiyo, featuring trips with celebrities such as Noh Hong-chul, Yoo Byung-jae, and Choo Sung-hoon, as well as YouTubers Won Ji, Pani Bottle, and Kwak Tube, who have traveled with their fans.

Captain Dagger participated in selecting the travel destination and planning the itinerary for this Bucket Pack. He will accompany travelers for all activities from August 6 to 9 during the four-day, three-night trip.

The package includes round-trip airfare to Taiwan, hotel accommodations, and limited-edition merchandise. Interested participants can apply through the Yogiyo app for 1,000 won until the 28th of this month, with Captain Dagger personally reviewing the entries to select ten winners. The 1,000 won payment will be fully refunded as points within the app.

Kim Yong-kyung, head of the Yogiyo brand division, stated, "We planned this Bucket Pack so that customers can experience the travel stories and romance shared by Captain Dagger. We hope those who want to experience a travel adventure filled with human connection will apply for this unique opportunity."



* This article has been translated by AI.

Copyright ⓒ Aju Press All rights reserved.