Generative artificial intelligence (AI) is transforming the way people search for information, shifting from traditional search engines to asking AI questions. Notably, the usage rate of generative AI among individuals in their 20s has reached 92.6%, indicating its establishment as a daily service.
On June 3, the Ministry of Science and ICT released the results of its '2025 Telecommunications Business Survey.' According to the findings, the experience rate of using generative AI stands at 78.1%. Among age groups, those in their 20s reported the highest usage rate at 92.6%. Furthermore, 47.1% of respondents expressed trust in the information or news obtained through generative AI, significantly outpacing the 9.2% who did not trust it.
The survey also indicated that generative AI is influencing changes in search service usage behavior. About 60% of generative AI users reported that they have replaced more than 50% of their search functions with AI. Specifically, 18.8% indicated that they have replaced 60-70% of their searches with AI, followed by 17.7% who replaced 50-60%, and 16.5% who replaced 70-80%. The tool is also being utilized extensively in work and study, with 76.4% of respondents stating that generative AI has helped improve productivity in these areas. Conversely, only 1.9% felt it was not helpful.
In examining overall digital platform usage, search portals and messaging services continue to show the highest usage rates. The survey found that 98.7% of respondents used search portals, followed closely by messaging services at 98.5%, place and map services at 96.8%, e-commerce at 95.6%, and video-sharing services at 92.7%. Daily usage rates were highest for messaging services at 91.3%, followed by search portals at 85.8%, video-sharing services at 69.5%, and social networking services at 56.6%. This suggests that most citizens are using major platform services almost daily.
Competition among platforms is intensifying. In the past three months, the rate of 'multi-homing,' or using two or more platforms, was highest for e-commerce at 83.9%, followed by social networking services at 79.9%, search portals at 76.9%, and place and map services at 69.1%. E-commerce users were found to use an average of 3.4 platforms, indicating a highly competitive market.
In contrast, the rates for secondhand trading (25.9%) and app markets (24.9%) were relatively low, suggesting that users exhibit strong loyalty to specific platforms.
Experiences of changing primary platforms were notably higher in food delivery (27.0%) and e-commerce (20.9%). However, app markets (10.3%) and messaging services (9.4%) showed lower transition rates, indicating a strong lock-in effect among users. Common reasons for not switching platforms included habits, service quality, and the desire to maintain usage history.
Additionally, last year's revenue from domestic value-added telecommunications services was estimated at 502.9 trillion won, with digital platform service revenue accounting for 161.5 trillion won. These figures represent increases of 15.3% and 5.4%, respectively, compared to the previous year.
According to real-time app and payment data analysis solution WiseApp and Retail, ChatGPT had 23.45 million monthly active users in April. Gemini recorded 8.45 million users, while Claude had 2.41 million. Among these, Claude saw the most significant growth compared to the same month last year, with a user growth rate of 1,148%. Gemini followed with a growth rate of 1,034%, while ChatGPT's growth was 34%.
* This article has been translated by AI.
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