Gmarket Cultivates Star Sellers Through Data and Promotions

Gmarket is actively cultivating star sellers by discovering small brands, local producers, and new sellers with competitive products.

On June 3, Gmarket announced that its category managers have collaborated with sellers to identify high-potential products, resulting in food brands that have been on the platform for less than two years reaching category leadership, and local agricultural products achieving sales in the tens of thousands.

Gmarket supports the growth of new brands by analyzing sales data to suggest product assortments and pricing strategies, while also providing customer engagement opportunities through major promotions and live broadcasts.

The processed food brand "Myeongjang," which joined Gmarket and Auction in 2024, has become a star seller in less than two years. The brand's kimchi stew, priced competitively at around 2,000 won per serving, aligns with the average price of processed foods in the mid-20,000 won range, leading to positive customer responses.

Another notable example is "Saengsaeng Story," a seller representing the largest stevia tomato producer in the Buyeo region. Gmarket enhanced the visibility of their products during promotional events like Big Smile Day, resulting in transaction amounts of approximately 760 million won and 56,000 orders during the event period.

The global robot vacuum brand MOVA has also expanded its customer base through Gmarket. By analyzing competing products, Gmarket's home appliance category manager planned exclusive benefits and supported promotional visibility, leading to sales of about 1.5 billion won for a single model during the first half of the Big Smile Day. Overall transaction amounts for the brand increased approximately 14 times compared to the monthly average.

A Gmarket representative stated, "We are focused on discovering and nurturing small sellers and new brands with high growth potential. We will leverage the product planning capabilities of our category managers and various marketing assets to create more star sellers."

Meanwhile, Gmarket has returned to a growth trend in gross merchandise volume (GMV) after launching a joint venture with AliExpress, following aggressive marketing and pricing investments. In March, GMV and average transaction prices increased by 12% and 10%, respectively, with similar trends continuing into April.