Samsung Electronics Leads Global TV Market for 21st Consecutive Year with AI TVs

Samsung Electronics has secured the top position in the global TV market for the 21st consecutive year, according to market research firm Omdia.

In the first quarter of this year, Samsung achieved a 31.3% market share based on revenue, marking a 1.3 percentage point increase from the same period last year and maintaining a lead of more than double over the second-place competitor.

In the premium TV market, defined as models priced over $2,500, Samsung held a robust 53.4% market share by revenue. The company also led the market for TVs priced over $1,500 with a 50.1% share.

In the ultra-large TV segment, which includes models 75 inches and larger, Samsung achieved a 31.6% revenue share, solidifying its dominant position. Additionally, strong sales of 98-inch and 100-inch models contributed to a 29.7% share in the market for TVs over 80 inches.

In the OLED TV market, Samsung's sales volume increased by 28.8% year-over-year, resulting in a 40.1% revenue share. Since its launch in 2022, Samsung's OLED TVs have surpassed 5 million units sold.

Notably, in the North American OLED market, Samsung achieved a 46.1% revenue share, reaffirming its superiority in the region for the first quarter, just as it did in the previous year.

Earlier this year at CES in Las Vegas, Samsung declared 2026 as the year of the popularization of AI TVs, aimed at enhancing customer enjoyment and comfort in their daily lives.

Samsung has integrated innovative AI features into its entire premium TV lineup, including Micro RGB, OLED, and Neo QLED models, as well as new mini LED and UHD models set to launch this year.

The TVs feature the integrated AI platform 'Vision AI Companion,' which provides optimized insights and information to viewers based on AI technology, enhancing their viewing experience.

Additionally, the new TV lineup includes 'AI Football Mode Pro,' which analyzes soccer match scenes in real-time to deliver vivid picture quality and accurately depict the ball's movements. The 'AI Sound Control Pro' feature automatically optimizes various sounds, including dialogue, background music, and sound effects, to enhance content immersion.

Samsung's 2026 Micro RGB and OLED TVs, equipped with these diverse AI features, have received positive reviews from major IT media outlets in the UK and the US, according to the company.