Musinsa Launches Subdued Brand Shop Targeting Young Women

Musinsa announced on June 4 that it will be the first domestic online retailer to introduce the Italian fashion brand Subdued.

According to Musinsa, the official Subdued brand shop will be launched on June 5. Subdued is a global fashion brand known for its free-spirited individuality and natural style. The brand's first offline pop-up store, which opened in April in Seongdong-gu, Seoul, gained attention on social media as customers shared photos from the event.

With this launch, Musinsa customers will be able to purchase Subdued's signature products and global bestsellers online. Featured items include the Wings hoodie adorned with the brand's signature sequin decoration, low-rise denim, cropped graphic tops, and hot pants.

To celebrate the official launch, Musinsa will hold a promotional event offering a 10% discount on all Subdued products from June 5 at 11 a.m. to June 11. The first 50 customers who spend over 150,000 won during the event will receive a Subdued notepad.

A Musinsa representative stated, "We expect that Subdued, with its trendy styles and unique aesthetics, will meet the diverse fashion preferences of our core target audience, young women in their teens and twenties."

Meanwhile, Musinsa reported a record revenue of 363.6 billion won for the first quarter of this year, marking a 24.1% increase compared to the same period last year. Operating profit rose by 8.2% to 19 billion won.