KT is set to unify its pricing structure for 5G and LTE services, introducing an option that allows customers to continue using data at reduced speeds even after their data allowance is exhausted.
On June 5, KT announced that it will launch 18 new unified pricing plans on July 1, replacing the existing 105 plans for 5G and LTE.
The new structure simplifies the selection process, allowing customers to choose plans based on the same criteria regardless of device type or network. Current subscribers can retain their existing plans.
The new offerings will include a fully unlimited data option called 'Choice' and a tiered data option named 'Basic.' A key feature of this overhaul is the introduction of a 'Data Assurance Option' (QoS) across all plans. The Basic 110GB plan will offer speeds of up to 5 Mbps, while plans with more than 14GB will provide speeds of up to 1 Mbps. For lower-tier plans with less than 10GB, speeds will be capped at 400 Kbps after the data allowance is used. The Choice plan will provide unlimited data without speed restrictions.
KT will also automatically apply age-specific benefits, known as 'Bonus Benefits,' without requiring separate applications. Customers will receive double data upon turning 13 through the 'School Bonus,' and those aged 18 and older will receive the 'Y Bonus.' Seniors will automatically receive the '65+ Bonus' at age 65 and the '75+ Bonus' at age 75.
Benefits for vulnerable groups will also be expanded. Seniors aged 65 and older using low-cost LTE plans will receive basic voice and text services for over 20,000 won per month, while those paying over 10,000 won will receive 30 minutes of voice calls and 50 text messages. Military personnel will receive additional data during their service, and welfare recipients, including people with disabilities, will have access to video and additional calls for up to 600 minutes.
Kim Young-gul, Senior Vice President of KT's Customer Business Division, stated, "This restructuring of our pricing plans was designed to alleviate the difficulties customers face in choosing options. We will continue to expand tailored benefits that reflect life cycles and usage patterns."
* This article has been translated by AI.
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