Samsung Electronics is launching a 'Thank You Festival' that offers customers a 20% rebate in digital Onnuri gift certificates for their purchases. This initiative is part of the company's plan to expand social contributions by 5 trillion won over five years, aimed at benefiting customers and supporting local businesses.
According to industry sources on June 5, starting June 8, Samsung will provide digital Onnuri gift certificates equivalent to 20% of the purchase amount for customers buying Samsung products. The total value of the rebates during the event is expected to reach approximately 400 billion won.
Samsung chose to offer gift certificates instead of direct price discounts to encourage spending in traditional markets and local businesses. The Onnuri gift certificates can be used at traditional markets, shopping districts, and small businesses.
Analysis by the Small Enterprise and Market Service indicates that sales at stores accepting Onnuri gift certificates increased by about 4% shortly after joining the program, with the growth effect expanding to 12.2% by the third year.
Uniformed public service workers, including military personnel, police, firefighters, and correctional officers, will receive an even greater benefit. Samsung recognizes these individuals as 'K-Heroes' and will provide them with a 30% rebate on their purchases. The estimated number of eligible beneficiaries exceeds 700,000, including active-duty military and civil service members.
This event is connected to Samsung's 'K-Hero Family Festa,' which has been running since 2024. The company has previously offered special purchase benefits to honor the sacrifices and dedication of uniformed public service workers who ensure national and public safety.
Notably, this festival follows Samsung's commitment to social reinvestment after reaching a wage agreement in 2026. The company announced plans to allocate 5 trillion won over the next five years to ensure that its growth and achievements benefit not only employees but also society at large. The Thank You Festival is an early example of tangible consumer benefits from this initiative.
Following this festival, Samsung is also considering additional social contribution measures, including support for partner companies, inclusive finance, and nurturing AI talent. The aim is to expand a foundation for mutual growth among partners, local communities, and future generations.
A Samsung representative stated, "We are continuously reflecting on our social responsibilities while considering the expectations and perspectives of the public. We will implement various measures step by step to ensure that our achievements are shared with society."
* This article has been translated by AI.
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