KT Alpha Shopping to Host Mid-Year Review Festival Focused on Self-Care

KT Alpha Shopping announced on June 5 that it will hold its "2026 Mid-Year Review Festival" to assess the first half of the year.

The event will take place from June 8 to June 27. KT Alpha Shopping plans to showcase popular brands and products across key categories such as fashion, beauty, food, and home goods.

Ahead of the festival, KT Alpha Shopping analyzed sales data from the first half of the year and selected ten brands, highlighting "self-care" as the year's consumer keyword. The company noted a significant increase in demand for products related to health, beauty, body management, and asset management, reflecting a growing trend of consumers taking charge of their own well-being.

With rising health management needs, the functional footwear brand Shinmisa achieved the top sales in functional shoes. Its "New Baro Slipper," designed with patented technology for posture correction for degenerative joints, reached cumulative sales of 10 billion won exclusively on KT Alpha Shopping.

Sales of diet-related products also surged. The "Bienalsin Diet Probiotics" surpassed 7.4 billion won in orders during the first half of the year. In the beauty category, Dongkook Pharmaceutical's Madeca Cream, which ranked first in annual orders last year, achieved 8 billion won in orders in the first half of this year.

In the fashion and accessories category, the women's fashion brand Benetton was highlighted as a popular choice. Benetton recorded cumulative orders of 5.4 billion won and over 60,000 transactions in the first half of the year.

In the home goods category, smart safes gained attention. The "DiproMat Casa" smart safe, equipped with Internet of Things features, achieved 112% of its sales target for the first half of the year. A company representative stated, "Self-care products aimed at health, beauty, and asset management have gained popularity among consumers looking to take care of themselves."

Meanwhile, KT Alpha reported an all-time high operating profit of 44.2 billion won last year, prompting the company to strengthen its shareholder return policies, including dividend distributions.