Jensen Huang, CEO of NVIDIA, held an unexpected meeting with Euisun Chung, chairman of Hyundai Motor Group, on June 7 at Uraeeok in Jongno, Seoul.
According to industry sources, Huang and Chung met around 11:50 a.m. and shared a meal of Pyongyang cold noodles for about an hour. Uraeeok is known as a prominent restaurant specializing in this dish, having opened in 1946.
During their meeting, they reportedly discussed specific measures to enhance AI collaboration between their companies. Recently, NVIDIA and Hyundai have been strengthening their partnership to lead in future mobility.
Hyundai plans to establish AI technology centers, physical AI centers, and data centers in South Korea in collaboration with NVIDIA. Additionally, they are exploring ways to integrate NVIDIA's high-performance GPUs into vehicle AI, autonomous driving, robotics, and smart factory initiatives.
Huang previously met with Chung and Samsung Electronics Chairman Lee Jae-Yong in October of last year at a restaurant in Gangnam, Seoul, in what was dubbed the "Kkanbu meeting."
Huang, who arrived in South Korea on June 5, has been actively engaging with local partners to strengthen the AI supply chain. Shortly after his arrival, he met with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and Naver founder Lee Hae-jin at a pork belly restaurant near Hongdae, in what was referred to as the "Samso meeting" (pork belly and soju).
Instead of joining the Samso meeting, Chung arranged a separate dining occasion to discuss collaboration strategies. It is expected that Huang will meet with Chung again on June 8 at Hyundai's headquarters in Yangjae-dong to further discuss specific plans for AI cooperation.
* This article has been translated by AI.
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