Seoul Establishes New Organization to Promote Hallyu and Cultural Development

By LEE EUNBYEOL Posted : June 7, 2026, 16:15 Updated : June 7, 2026, 16:15
Rendering of the first K-pop venue, Seoul Arena [Photo provided by Seoul City]

With the confirmation of Oh Se-hoon’s re-election as mayor, the "Gangbuk Renaissance" initiative to develop the northeastern region of Seoul into a cultural and industrial hub is expected to gain momentum. The Seoul Arena, set to open in the first half of next year, will be at the center of development projects in the Chang-dong and Sang-gye areas.


According to the Seoul City government, a recent legislative notice was issued for amendments to the "Seoul Special City Administrative Organization Installation Ordinance." The proposed changes include the establishment of a new organization dedicated to the operation and management of the Seoul Arena and the promotion of the Hallyu industry.


Under the amendments, the Economic Affairs Bureau's Creative Industry Division will oversee the operation and management of the Seoul Arena, as well as initiatives to revitalize the surrounding area and support the Hallyu industry.


The Seoul Arena will be the country’s first K-pop-centered multi-cultural facility, built on a 50,000 square meter site near Chang-dong Station in Dobong-gu. It will feature a large concert hall with approximately 18,269 seats, a medium-sized venue accommodating up to 7,000 people, a cinema, and commercial facilities, allowing for simultaneous use by up to 28,000 visitors.


Seoul City established a special purpose corporation (SPC) for the Seoul Arena after signing a partnership agreement with Kakao in 2022, with construction set to begin in 2024. The total project cost is estimated at 312 billion won, with the goal of opening in the first half of next year.


City officials anticipate that the opening of the Seoul Arena will attract 2.5 million visitors annually and contribute to job creation in the performance and cultural industries, as well as stimulate the local economy in the Chang-dong and Sang-gye areas.


In April, the city announced plans to develop the Chang-dong area around the Seoul Arena into a global cultural center and entertainment industry hub, dubbed "K-Entertainment Town, Chang-dong." Chang-dong will serve as a cultural and creative industry base, while Sang-gye will focus on future industries centered around the Seoul Digital Bio City (S-DBC), which will be developed on the site of the relocated Chang-dong vehicle depot.


Additionally, plans are underway to transform the northeastern region from a residential area into an economic hub with job and industrial foundations, linked to the Gwangwoon University Station development project.


The Gwangwoon University Station development project involves the redevelopment of a 150,000 square meter site near the station, previously used as a railway logistics base. The core of this project is Seoul One, a large-scale complex city being developed by HDC Hyundai Development, which will integrate residential, commercial, and cultural functions.


The amendments also include transferring urban planning responsibilities for industrial complexes and surrounding areas to the Urban Space Headquarters' Urban Planning Division, and moving the urban regeneration innovation district project around Gimpo Airport to the Balanced Development Headquarters' Western Region Division.


Seoul City plans to finalize the amendments after a public feedback process by June 8, with implementation set to begin on July 1, coinciding with the start of Mayor Oh's new term.


With the continuity of policies ensured by Mayor Oh's re-election, key development projects in the northeastern region, including the Seoul Arena, are expected to gain further traction in the "Gangbuk Renaissance" initiative.





* This article has been translated by AI.

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