Seoul Establishes New Organization to Promote Hallyu Amid Cultural Development

By LEE EUNBYEOL Posted : June 8, 2026, 08:27 Updated : June 8, 2026, 08:27
Rendering of the first K-pop venue, Seoul Arena [Photo: Provided by Seoul City]

With the confirmation of Oh Se-hoon’s re-election as mayor, the vision for the "Gangbuk Renaissance"—developing the northeastern part of Seoul into a cultural and industrial hub—is expected to gain momentum. The Seoul Arena, set to open in the first half of next year, will be at the center of development projects in the Chang-dong and Sang-gye areas.


According to the Seoul City government, a recent legislative notice was issued for amendments to the "Seoul Special City Administrative Organization Installation Ordinance." The proposed changes include the establishment of an organization dedicated to the operation and management of the Seoul Arena and the promotion of the Hallyu industry.


Under the amendments, the Economic Affairs Bureau's Creative Industry Division will oversee the operation and management of the Seoul Arena, as well as initiatives to revitalize the surrounding area and support the Hallyu industry.


The Seoul Arena will be the country's first K-pop-centered multi-cultural facility, built on a 50,000-square-meter site near Chang-dong Station in Dobong-gu. It will feature a large concert hall with approximately 18,269 seats, a medium-sized venue for up to 7,000 people, a cinema, and commercial spaces, accommodating a maximum of 28,000 visitors simultaneously.


Seoul City established a special purpose corporation (SPC) for the Seoul Arena after signing a partnership agreement with Kakao in 2022, with construction expected to begin in 2024. The total project cost is estimated at 312 billion won, with the goal of opening in the first half of next year.


City officials anticipate that the opening of the Seoul Arena will attract 2.5 million visitors annually and contribute to job creation in the performance and cultural sectors, while also boosting the local economy in the Chang-dong and Sang-gye areas.


In April, the city announced plans for "K-Enter Town, Chang-dong," aimed at developing the Chang-dong area into a global cultural center and entertainment industry hub. Chang-dong will serve as a base for cultural and creative industries, while Sang-gye will focus on future industries centered around the Seoul Digital Bio City (S-DBC), which will be developed on the site of the former Chang-dong vehicle depot.


Additionally, the city is working on plans to transform the northeastern region from a residential area into an economic hub with job opportunities and industrial infrastructure, linking it with the Gwangwoon University Station development project.


The Gwangwoon University Station development project involves the redevelopment of a 150,000-square-meter site of a former railway logistics base near the station in Nowon-gu. The core of this project, Seoul One, is a large-scale complex city being developed by IPAPK Hyundai Industrial Development, featuring integrated residential, commercial, and cultural functions.


The amendments also include transferring urban planning responsibilities for industrial complexes and surrounding areas to the Urban Space Headquarters' Urban Planning Division, and moving the urban regeneration innovation district project around Gimpo Airport to the Balanced Development Headquarters' Western Region Division.


Seoul City plans to finalize the amendments after a public feedback period ending on the 8th, with implementation set to begin on the 1st of next month, coinciding with the start of Mayor Oh's new term.


With the continuity of policies ensured by Mayor Oh's re-election, key development projects in the northeastern region, including the Seoul Arena, are expected to gain further momentum in realizing the "Gangbuk Renaissance" vision.





* This article has been translated by AI.

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