Toss Mobile, the telecommunications subsidiary of Toss, has secured over 20,000 subscribers with its budget mobile plan that combines discounts at convenience stores. This strategy, aimed at reducing communication costs while providing everyday benefits, has resonated particularly well with the 2030 demographic.
On June 8, Toss Mobile announced that the cumulative number of subscribers for its CU partnership plan, which operates on the networks of the three major telecommunications companies (SK Telecom, KT, and LG Uplus), has surpassed 20,000. This milestone comes nearly a year after the CU partnership plan was launched on the LG Uplus network in June of last year.
The CU partnership plan offers a combination of mobile communication services and discounts at CU convenience stores. Subscribers can receive a 20% discount on their purchases at CU locations nationwide, with a maximum benefit of 5,000 won per month, and can also earn up to 5% in points.
Currently, Toss Mobile operates the CU partnership plan across the networks of KT, LG Uplus, and SK Telecom. Notably, the CU partnership plan based on the LG Uplus network is exclusively offered by Toss Mobile.
The service appears to be primarily utilized by younger consumers. An analysis of subscriber age demographics revealed that 26.7% of new subscribers in the past six months are in their 20s, while 41.1% are in their 30s. Together, these two age groups account for approximately 68% of all subscribers, indicating that single-person households and the MZ generation, who frequently visit convenience stores and are keen on reducing communication costs, form the core customer base.
A Toss Mobile representative stated, "The CU partnership plan is a lifestyle-oriented product that combines communication services with everyday consumption benefits. We plan to continuously expand the partnership benefits that customers can feel in their daily lives."
* This article has been translated by AI.
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