Samsung Electronics has launched its "Thank You Festival" starting June 8. Customers purchasing Samsung products at over 1,000 stores nationwide will receive a digital gift certificate worth 20% of their purchase amount.
According to industry sources, the festival will run for four weeks at direct stores and major retail channels. Participating locations include more than 400 Samsung stores, electronics retailers such as Electronics Land and Hi-Mart, as well as large supermarkets like E-Mart, Homeplus, and Costco, and department stores with Samsung Electronics outlets.
Online channels are also included. Customers purchasing products from major online shopping platforms such as Samsung.com, Samsung Business Mall, Naver Shopping, Coupang, Gmarket, and 11st will receive the same benefits. Mobile products like smartphones and tablets purchased with plans from SKT, KT, or LG Uplus at their respective stores are also eligible.
The event operates by providing digital gift certificates instead of product discounts, designed to encourage spending in traditional markets and local businesses, according to the company.
In recognition of the month honoring military and public service personnel, additional benefits are available for 'K-Hero' customers, including soldiers, police, firefighters, and correctional officers. These customers will receive a total benefit of 30%, which includes the standard 20% gift certificate and an additional 10% discount. Eligible customers can shop in a special section of the Samsung Electronics Family Mall dedicated to K-Heroes.
The gift certificate program was introduced to promote consumption in traditional markets and shopping districts. Recently, the use of digital gift certificates has expanded, increasing their acceptance at small business stores.
Customers who purchase products can apply for their digital gift certificates through Samsung.com until September 30. They will need to enter purchase information such as the store and order number, and submit photos of the product label, transaction statement, and receipt.
For those who activated smartphones or tablets through a mobile carrier, applications can be submitted via the Samsung.com app on the purchased device. After entering the carrier and activation date following the first call, the application will be completed.
Digital gift certificates will be distributed sequentially through the 'Digital Gift Certificate' app in the applicant's name approximately two weeks after the application is completed.
* This article has been translated by AI.
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