Samsung Electronics has launched its "Thank You Festival" on June 8, offering customers a digital gift card worth 20% of their purchase amount when they buy Samsung products at over 1,000 stores nationwide.
According to industry sources, the festival will run for four weeks at Samsung's direct stores and major retail channels. Participating locations include more than 400 Samsung stores, as well as electronics retailers like Electronics Land and Hi-Mart, and large supermarkets such as E-Mart, Homeplus, and Costco, along with department stores featuring Samsung Electronics outlets.
Online shopping platforms are also included. Customers purchasing products from Samsung.com, Samsung's business mall, Naver Shopping, Coupang, Gmarket, and 11st will receive the same benefits. Mobile products like smartphones and tablets can also qualify for the gift card when purchased with a service plan from carriers such as SKT, KT, and LG Uplus.
Instead of offering direct discounts, the festival operates by providing digital gift cards, designed to encourage spending in traditional markets and local businesses, according to the company.
In recognition of the month honoring military and public service personnel, additional benefits are available for 'K-Hero' customers, including military personnel, police, firefighters, and correctional officers. These customers can receive a total benefit of 30%, which includes a basic 20% gift card plus an additional 10% discount. They can shop through a special section of Samsung's family mall dedicated to K-Heroes.
The gift card system was introduced to promote consumption in traditional markets and shopping districts, and its usage has expanded to small business stores as digital gift cards become more widely accepted.
Customers who purchase products can apply for the digital gift card through Samsung.com until September 30. They will need to enter their purchase information, including the store and order number, and submit a photo of the product label, transaction statement, and receipt.
For those who activated smartphones or tablets through a carrier, applications can be submitted via the Samsung.com app on the purchased device. After entering the activation date and carrier information following the first call, the application will be completed.
The digital gift cards will be distributed sequentially through the 'Digital Gift Card' app in the applicant's name approximately two weeks after the application is completed.
* This article has been translated by AI.
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