Marketboro's open market for food ingredients, Sikbom, continues to grow, leading the online transition in the food distribution sector.
On June 8, Sikbom reported a 101% increase in users of its integrated delivery service compared to the previous year, with transaction volume rising 3.3 times year-over-year. This service allows food service operators to order over 100 types of fresh and processed food items and consumables at once, receiving them the next day. It streamlines the ordering and receiving process into a single platform, reducing the burden of procurement tasks.
The service operates based on CJ Freshway's 23 logistics hubs and cold chain infrastructure across the country. When food service operators place orders through the app the day before, products from various vendors are consolidated at the logistics centers and delivered the next morning. Notably, refrigerated and frozen items are safely delivered to the business premises, ensuring freshness is maintained.
Currently, demand for integrated delivery is expanding among food service establishments that utilize a variety of ingredients, such as shabu-shabu restaurants, Western-style dining establishments, and brunch cafes. The ability to manage orders and delivery schedules without separate handling for each product is a significant advantage.
Integrated delivery is also gaining attention as a new online sales channel for food manufacturers and distributors. Small and medium-sized distributors without their own logistics or delivery networks can reliably supply products to food service operators nationwide. Thanks to this effect, over 20 new vendors are set to join the platform this month.
Sikbom plans to strengthen its logistics collaboration with CJ Freshway to continuously increase the range of products and vendors offered. This strategy aims to respond to the demand for online transitions and build a cooperative platform ecosystem.
Park Sung-min, CEO of Marketboro, stated, "We provide a convenient purchasing environment for food service operators and an online sales channel without logistics burdens for vendors. We will continue to enhance service competitiveness by combining Sikbom's platform technology with CJ Freshway's logistics capabilities."
Meanwhile, CJ Freshway became the largest shareholder of Marketboro in February by acquiring an additional 27.5% stake.
* This article has been translated by AI.
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