Shinhan Bank Unveils 'Super SOL' Integrated Platform with Park Bo-gum as Model

Shinhan Bank is ramping up promotional activities ahead of the official launch of its integrated financial platform, 'Shinhan Super SOL,' which combines banking, card, securities, and insurance services into one app.

The bank announced that it will begin a teaser advertising campaign on June 8, ahead of the platform's official launch on June 17.

Shinhan Super SOL is a revamped version of the existing Shinhan SOL banking app, designed to provide access to key financial services from the bank, securities, card, and life insurance sectors all in one place. The platform will also feature a generative artificial intelligence (AI) agent service.

The advertisement, themed 'The Financial Universe in Your Hand,' showcases how Shinhan Financial's major services are interconnected within a single platform. Actor Park Bo-gum will appear in the campaign.

The teaser ads will be released across various channels, including terrestrial and cable TV, YouTube, and theaters.

A Shinhan Bank representative stated, "We prepared this advertisement to celebrate the launch of Shinhan Super SOL, which consolidates the core financial services of our banking, securities, card, and life sectors. It expresses our commitment to providing customers with a completely new level of convenience that transcends the familiar boundaries of traditional finance."