Shin Dong-bin Encourages Employees to Enhance Competitiveness at Lotte Awards

By Hong Seungwan Posted : June 8, 2026, 15:48 Updated : June 8, 2026, 15:48
Shin Dong-bin, Chairman of Lotte Group (sixth from the left), poses for a commemorative photo with award recipients at the Lotte Awards. [Photo: Lotte Holdings]

Lotte Group announced on June 8 that it held the 2026 Lotte Awards to recognize employees who contributed to enhancing the company's competitiveness.

The awards ceremony took place at the Lotte Hotel World in Jamsil, Songpa District, Seoul, and was attended by over 100 people, including Shin Dong-bin, Chairman of Lotte Group, representatives from the holding company, subsidiary CEOs, and award recipients from various sectors.

Shin Dong-bin stated, "Today's award cases clearly demonstrate our DNA of challenge. I believe in our resilience, which shines even brighter in times of crisis, and I urge everyone to boldly enhance the group's competitiveness through daring challenges."

This year's grand prize was awarded to Lotte Hotels & Resorts, recognized for its role in hosting major events, including the 2025 Asia-Pacific Economic Cooperation (APEC) dinner held in Gyeongju last year. The company dispatched over 400 staff for cooking and service during the event and provided protocol service training to local hotel employees in Gyeongju prior to the event.

In the sales and marketing category, Lotte GRS received top honors for launching a collaborative product with the black-and-white chef Napoli Mafia, while Lotte Wellfood was recognized for driving growth in the Kancho brand. Lotte Advanced Materials won an award for applying eco-friendly plastic to TV housings, and Lotte Basic Materials was acknowledged in the research and development category for its development of PP products for battery separators.

The newly established brand and CX design category honored Lotte Construction for operating the high-end residential brand 'Le El' and Lotte GRS for its space renewal initiatives. Additionally, the challenge category, aimed at promoting a culture of innovation, was awarded to Lotte Fine Chemical for developing eco-friendly superabsorbent resins.

Meanwhile, Lotte reported that its operating profit in the first quarter of this year for key business sectors, including food, retail, chemicals, and hotels, surged 181% year-on-year to 787.6 billion won.




* This article has been translated by AI.

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