SEOUL, June 08 (AJP) - South Korean government and tourism officials met with industry representatives aboard a docked cruise ship in Busan on June 5, 2026, to outline a strategy aimed at expanding international cruise tourism, the Korea Tourism Organization said Monday.
The 21st Cruise Development Council meeting took place aboard Royal Caribbean's 169,000-ton Spectrum of the Seas, marking the first time the annual council convened on an active vessel. About 90 officials from regional governments, the cruise industry, and academia attended the event to discuss ways to improve port excursions and encourage local spending.
During the meeting, the Korea Tourism Organization (KTO) announced its 2026 revitalization plan funded by a supplementary budget. The initiative includes joint marketing campaigns with Royal Caribbean, familiarization tours for cruise line operators, and participation in international port exhibitions. Officials highlighted recent efforts to tailor services for visitors, citing a pilot program launched in Busan on May 12, 2026. A dedicated shuttle bus connecting the port terminal to the Seomyeon Medical Street area increased the disembarkation rate among ship crew members from 29 percent to 49 percent.
Representatives from several South Korean ports shared specific regional strategies. Incheon focused on its fly-and-cruise programs, while Busan presented plans for overnight port calls linked to local festivals. Officials from Jeju, Yeosu, Sokcho, and the Saemangeum Development and Investment Agency also outlined their development goals. Wendy Yamazaki, Royal Caribbean's vice president for the Asia-Pacific region, presented an overview of core tasks for growing the country's cruise sector from a global operator's perspective.
"We will do our best to attract cruise tourists through cooperation between the private sector, government, and academia based on the discussions at this council," said Han Yeo-ok, director of the international tourism content division at the KTO. "We will carry out comprehensive marketing to expand our global network and achieve the era of 2 million cruise tourists visiting South Korea early."
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