Binggrae announced on June 8 that it has donated 90 million won to the Korean Red Cross to support vulnerable populations during the summer heatwave.
The Korean Red Cross plans to use the donation to provide 2,000 summer blankets to those in need, particularly targeting disaster-prone communities.
The blankets will be distributed primarily in areas where Binggrae operates, including Seoul, Gwangju and Namyangju in Gyeonggi Province, and Nonsan, Gongju, and Cheonan in Chungcheongnam-do, as well as Gimhae in Gyeongsangnam-do. The Red Cross aims to sequentially deliver necessary items to vulnerable households in each region to help them cope with the heat.
Binggrae has been actively engaged in various social contribution activities to foster coexistence with local communities near its business sites. The company has also collaborated with the Korean Red Cross to support vulnerable groups and disaster relief efforts. Recently, Binggrae participated in a volunteer event at a free meal service near Seoul Station, where actress Lee Se-young, the model for its yogurt brand, helped serve meals and donated yogurt.
A Binggrae representative stated, "As the heatwave continues to persist, it is increasingly important to pay attention to the health and living conditions of vulnerable groups. We will continue to provide practical support to those in need and fulfill our corporate social responsibility."
* This article has been translated by AI.
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