Genesis BBQ Group recently conducted an educational program for international and Korean students, focusing on K-Chicken and the franchise industry.
The largest chicken franchise in South Korea, BBQ, invited over 50 students from Chosun University's Global Studies Department to its Chicken University in Icheon, Gyeonggi Province, for a corporate tour and chicken camp, the company announced on June 9.
This program was part of the Ministry of Education's 'Glocal University 30' initiative. Students from various majors, including tourism management, international trade, and global business, participated to gain firsthand experience of the Korean food service industry and franchise operations.
Participants learned about BBQ's global business status and international expansion cases, discovering how K-Chicken has grown in the global market. Currently, BBQ operates its brand in 57 countries worldwide, including the United States, Southeast Asia, and the Middle East.
The program also included training on product quality and service management, store operations, and customer service, helping students understand the structure of the food service industry and strategies for maintaining competitiveness.
Hands-on experience was a key component, as students prepared BBQ's signature dishes, engaging in the cooking process from meat preparation to frying and packaging, mirroring the actual store operations. This provided an opportunity to learn about product development, quality control, hygiene management, marketing, and store management.
Notably, students from diverse nationalities and Korean students formed groups to taste chicken together, fostering natural interactions. Participants explored career paths related to the food service and franchise industry while deepening their understanding of Korean food culture through K-food.
Kim Hyun-woo, head of Chosun University's Global Studies Department, stated, "This meaningful program allowed students to connect their academic knowledge with real-world industry experiences. The participation of both international and Korean students also helped enhance adaptation to university life and promote interaction."
A BBQ representative remarked, "Chicken University is an educational space where students can directly experience the cooking know-how of K-Chicken and the competitiveness of the franchise industry. We plan to expand various educational programs to help domestic and international students understand K-food and the global franchise industry."
As the global popularity of K-food rises, there is an increasing trend of industry-academia collaboration programs that offer direct experiences. Last month, Sempio invited students from the University of Georgia in the United States to participate in a program on making gimbap and seasoned vegetables.
* This article has been translated by AI.
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