SOOP Unveils AI Manager to Replace Streamers with Persona-Based Technology

By BAEK SEO HYUN Posted : June 9, 2026, 14:24 Updated : June 9, 2026, 14:24
SARSA 2.0 AI Manager Launch Poster [Photo: SOOP]

SOOP has introduced a persona-based artificial intelligence (AI) manager capable of continuing broadcasts in place of streamers.

On June 9, SOOP announced the beta version of its AI manager service, 'SARSA 2.0,' with a full launch scheduled for June 26.

SARSA 2.0 features new capabilities that allow the AI to engage directly with users during broadcasts, in addition to existing functions for summarizing AI broadcasts and managing chats. Notably, the AI can maintain the flow of a broadcast even if the streamer temporarily steps away.

This AI manager is tailored to reflect the unique characteristics of individual streamers. It learns from the streamer's video-on-demand (VOD) content and broadcast data to replicate their speaking style and atmosphere, enabling real-time interaction based on user chats and the broadcast context. Furthermore, it adapts to the themes and content preferences typically addressed by the streamer.

Streamer Murdock demonstrated SARSA 2.0 during a broadcast on June 6. While Murdock was away, a virtual avatar named 'Murdock SARSA' engaged with viewers using Murdock's voice and mannerisms.

SOOP plans to initially implement SARSA 2.0 with a select group of streamers and will expand the service based on usage patterns and user feedback. The company also aims to continuously enhance the AI manager's features and broaden its application across various broadcasting environments by incorporating input from both streamers and users.




* This article has been translated by AI.

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