[Photo=CJ Olive Young]
CJ Olive Young is diversifying the benefits of its membership program, "Olive Members," through experiential content and partnerships with external platforms.
On June 9, Olive Young announced that it is accepting applications for the "Olive Class" in collaboration with the skincare brand Clinique until June 14.
The Clinique Olive Class will take place on June 25 at the Olive Members Lounge in Central Gangnam, focusing on "Summer Skin Solutions." A dermatologist will provide skin assessments, and participants will have the opportunity to try the brand's signature products.
The Olive Class is a small-scale experiential program operated in partnership with both in-store and external brands. Gold and Black Olive members can enter monthly through the mobile application. Classes include beauty sessions on personal color makeup and customized hairstyling, as well as wellness classes like creating aromatic roll-ons.
In addition to Clinique, a variety of classes are scheduled for this month. On June 15, a wellness class with the brand Aromatica will allow participants to create personalized roll-ons themed around "Small Wellness in Daily Life." Roll-ons are products applied to the skin using a rollerball, often containing perfumes or essential oils.
On June 17, the dermacosmetic brand Rejuda EX will host a class where participants can experience the brand's products and receive personalized recommendations based on their skin concerns.
Partnership benefits with external platforms are also increasing. Until July, all membership tiers will receive discount coupon packs for the online lecture platform Tal-ing on a first-come, first-served basis, available before 10 a.m. daily. Gold and Black Olive members will also have access to offline classes and a one-month subscription to online VOD courses in collaboration with Tal-ing, covering topics like makeup and self-massage.
On June 11 and 21, points for the content platform Ridi will be distributed on a first-come, first-served basis. Pink and Baby Olive members will receive 1,000 points, while Gold, Black, and Green Olive members will receive 2,000 points. On the same days, discount coupons worth up to 20,000 won for the household service platform Cheongyeon will also be given out on a first-come, first-served basis.
The Olive Members program operates with five tiers based on cumulative purchases over the past six months: Baby (under 100,000 won), Pink (100,000 to under 400,000 won), Green (400,000 to under 700,000 won), Black (700,000 to under 1,000,000 won), and Gold (over 1,000,000 won).
A representative from Olive Young stated, "We will continue to expand differentiated experiential content and Olive Members benefits to foster our fan base, and we plan to introduce additional benefits that can be accessed both online and offline for consumers outside the metropolitan area."
* This article has been translated by AI.
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