The Korea Small and Medium Enterprises and Startups Agency (KOSME) is set to hold the "2026 First Home Shopping Consultation Meeting" to assist small businesses in entering the home shopping market.
According to Hanyuwon on June 9, the consultation will take place on June 10 at the Peace and Park Convention Center in Yongsan, Seoul, as part of the Ministry of SMEs and Startups' "Online Sales Support Project for Small Businesses."
The project aims to help small businesses become competitive and self-sufficient in the online market. In the first round held in March, over 12,000 small businesses participated, and 6,410 companies applied during the second recruitment on May 27.
The consultation will feature 20 merchandise directors from six home shopping channels, including NS Home Shopping and Home & Shopping, along with 76 small businesses. Participating small businesses will receive free one-on-one consultations with merchandise directors, focusing on product competitiveness analysis, home shopping entry strategies, and QA coaching. A second consultation meeting is scheduled for August.
Lee Tae-sik, CEO of Hanyuwon, stated, "While entering the home shopping market can be challenging, it is an attractive channel that allows businesses to promote and sell their products to consumers nationwide through the powerful medium of television. I hope the small businesses participating in this event can gain their own insights into entering the home shopping market through consultations with the merchandise directors."
* This article has been translated by AI.
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