Upstage's AI portal division, AXZ, has appointed Lee Geon-soo, the former head of Naver Glace CIC, as its new CEO. He is seen as the ideal candidate to lead the innovation of Daum's services, which are being revamped to incorporate AI agents.
On June 10, Upstage CEO Kim Sung-hoon announced on his Facebook page, "As Daum prepares to transform into an AI agent-driven portal, we have brought in someone to lead this change." He added, "Lee Geon-soo, a top leader in platform and service in South Korea, has joined Daum as its new CEO."
Kim described Lee as "an exceptional leader who excels at integrating technology into services to enhance user experience." He noted, "Lee is the person who can turn even unfeasible technologies into viable services. He possesses a deep understanding of AI technology and the execution capabilities needed for service development."
Although Lee majored in business administration, he began his career as a developer and joined Naver in 2007. He progressed through various roles, including overseeing advertising product development, and since 2015, he has led the MYPLACE (reservation and ordering) business, which has grown to become the industry leader.
Notable achievements include the 'Receipt Review' service, which allows only actual visitors to write reviews, the 'AI Call' feature that automates restaurant reservation calls, and a function that automatically registers business information using only a business registration certificate photo, as well as a QR-based table ordering service. Kim remarked, "Every service that has gone through Lee's hands has experienced a quantum leap in performance."
Kim stated, "Daum's direction is to evolve from search to an AI agent portal that understands user intent and acts on their behalf. I am excited to open the first page of this journey with Lee Geon-soo."
He added, "Daum aims to become a world-class AI agent portal, and Upstage will continue to ensure that everyone can benefit from AI."
* This article has been translated by AI.
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