Noroo Paint Provides Cool Roof Coating Service in Urban Area

By Hyeon Mi Cho Posted : June 10, 2026, 15:15 Updated : June 10, 2026, 15:15
A Noroo Paint representative explains the application method of cool waterproof paint on the rooftop of the Banpo Comprehensive Social Welfare Center in Seoul. [Photo=Noroo Paint]

Noroo Paint announced that it recently collaborated with the environmental organization People Who Care About the Environment to apply cool waterproof paint on the rooftop of the Banpo Comprehensive Social Welfare Center in Seoul.
The company described the initiative as a community-focused environmental improvement effort that goes beyond simple facility maintenance, transforming rooftop spaces that are often unusable during the summer due to the urban heat island effect. The project involved practical staff, including product specialists, to enhance the participatory aspect of the social contribution.
The cool waterproof paint used in this service is an eco-friendly water-based coating that features both heat-reflective and waterproof capabilities. By reflecting solar heat, it helps to reduce surface temperatures on rooftops and other building surfaces while preventing moisture intrusion from outside.
This application lowers the perceived temperature for building users and increases the usability of the space. The cool roof effect not only prevents heat accumulation in buildings but also contributes to reduced indoor temperatures and savings on air conditioning costs.
A Noroo Paint representative stated, "This project, which began last year, is not a one-time support effort but is aimed at ensuring the practical usability and improvement of community spaces. We plan to continue various activities in response to the climate crisis and in collaboration with local communities."



* This article has been translated by AI.

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