Sam Altman, CEO of OpenAI, is visiting South Korea to discuss the application of artificial intelligence (AI) with employees of Samsung Electronics. This comes as Samsung plans to expand the use of external generative AI services across its operations, with the DX division leading the charge in AI-driven workplace innovation.
According to the Chosun Ilbo on June 11, Samsung Electronics announced that Altman will participate in a "DX Insight Talk" at its Suwon facility on the morning of June 15. This event is timed with Samsung's formal introduction of external generative AI services, such as ChatGPT, Gemini, and Claude, into its business processes.
Samsung has previously taken a cautious stance on using external generative AI due to security concerns. However, with the recent official launch of its AX initiative, aimed at transforming workplace operations through AI, the company is broadening its scope for utilizing external AI services.
The Chosun Ilbo reported that starting June 12, Samsung's DX division will allow employees to use three types of enterprise AI, including ChatGPT, Gemini Enterprise, and Claude, enabling them to leverage multiple AI models based on their work needs.
Samsung's own "Gauss AI" will also be used alongside these external services. The company plans to utilize Gauss for its specialized functions tailored to internal tasks, adopting a dual-track approach with both external generative AI and its in-house solution.
Industry observers note a growing trend among companies to adopt a multi-model strategy, utilizing various AI models like ChatGPT, Claude, and Gemini according to specific business needs, rather than relying on a single AI model.
Through the introduction of external generative AI, Samsung aims to enhance productivity and decision-making speed. No Tae-moon, head of Samsung's DX division, has indicated that the adoption of external generative AI will mark a turning point in how work is conducted and the pace of execution.
The DS division, responsible for semiconductors, plans to gradually expand its use of external AI. According to the Chosun Ilbo, the DS division is currently using Anthropic's Claude and will begin using ChatGPT on June 12, with plans to introduce Google's Gemini later this year.
* This article has been translated by AI.
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