Samsung Electronics is accelerating the popularization of K-robot vacuums with the launch of a standard model of its 'Bespoke AI Steam' series, which combines premium performance with practicality.
On June 11, the company announced that it has expanded consumer options for the 'Bespoke AI Steam' series by introducing this standard model, following the earlier releases of the 'Bespoke AI Steam Ultra' and 'Bespoke AI Steam Plus' earlier this year.
The new standard model retains the core features of the 'Bespoke AI Steam' series while offering a more affordable price.
Specifically, it includes features that consumers prefer, such as the 'Steam Cleaning Station' for hygienic management of mops through high-temperature washing, steam sterilization, and hot air drying; the 'Easy Pass Wheel' that can overcome single thresholds up to 45mm in height; and the 'Pop Out Combo' function for wall-adjacent cleaning with an extended brush and mop.
The new product is equipped with Samsung's security solution, Knox, allowing consumers to use it without concerns about personal data leaks.
The 'Bespoke AI Steam' robot vacuum has received the highest security rating of 'Diamond' from UL Solutions, a global certification body, based on Knox technology, officially recognizing the product's security reliability.
Meanwhile, the 'Bespoke AI Steam' robot vacuum surpassed 20,000 units sold in May, gaining popularity in the domestic robot vacuum market.
Notably, it has been selected as the first robot vacuum option for a large-scale apartment complex with 1,875 units scheduled for sale in July in Bugok-dong, Uiwang City, expanding its reach into the B2B market. Residents who choose the 'Bespoke AI Steam Ultra' model will receive the product along with furniture installation services.
Kim Yong-hoon, Senior Vice President of Samsung Electronics Korea, stated, "By launching the standard model of 'Bespoke AI Steam' with competitive pricing and performance, we aim to lead the popularization of K-robot vacuums and further strengthen our market competitiveness."
* This article has been translated by AI.
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