Nongshim is set to unveil a large brand experience space in Seongsu-dong, Seoul, to celebrate the 40th anniversary of Shin Ramyeon.
The company announced on June 11 that it will officially open the 'Shin Ramyeon Snack Bar' at 'Stage X Seongsu 52' on June 16, covering approximately 1,200 square feet.
This new location will be the fifth worldwide, following stores in Machu Picchu, Peru; Harajuku, Japan; Ho Chi Minh City, Vietnam; and JFK Airport in the United States, and it marks the first store in South Korea. Nongshim plans to operate this venue not as a temporary popup but as an 'antenna shop' to expand its global fan base. The company aims to gather feedback and opinions from domestic and international consumers to inform future product development and marketing strategies.
The exterior of the building features a red color symbolizing Shin Ramyeon, adorned with sculptures representing the ramen production process and digital displays. Inside, the two-story venue offers various content for visitors to experience the brand.
The first floor will sell Shin Ramyeon, Ansungtangmyun, and Neoguri, all freshly produced and shipped directly from the factory each week. Visitors can also find a range of special merchandise, including a Shin Ramyeon special edition set, T-shirts, and umbrellas, along with DIY goods.
The second floor is designed as an interactive experience zone. In the 'Make Your Own Ramen' section, visitors can combine a total of 17 options, including noodles, soup, and toppings, to create their personalized ramen, complete with their photo on the packaging.
The 'Collaborative Ramen' section will feature exclusive menu items available only at the Seongsu-dong Shin Ramyeon Snack Bar. This includes 'SHIN Kitchen,' developed by Nongshim researchers, and 'SHIN World,' where visitors can cook export-exclusive products using instant cooking devices.
A Nongshim representative stated, "The Shin Ramyeon Snack Bar reinterprets the emotional value of traditional Korean snack bars, where friends communicated freely, into modern experiential content. We aim to convey the brand value of Shin Ramyeon to the younger generation and foreign tourists visiting Seongsu-dong, while also reflecting their voices in our products and marketing to enhance our global competitiveness."
The Seongsu-dong Shin Ramyeon Snack Bar will operate until the end of November for approximately six months, with hours from 11 a.m. to 8 p.m.
Shin Ramyeon was launched in 1986 and is celebrating its 40th anniversary this year. It has recently surpassed cumulative sales of 20 trillion won and 42.5 billion units sold, establishing itself as a global brand available in over 100 countries.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.