Musinsa Standard Opens First Store in Namyangju, Strengthening Family Customer Engagement

Musinsa's modern basic casual wear brand, Musinsa Standard, has opened its first store in Namyangju, Gyeonggi Province.

On June 11, Musinsa Standard announced the opening of its first location in the region at the Hyundai Premium Outlet Space One in the Dasan New Town area, aiming to target the Northeast Gyeonggi market.
 
The brand plans to significantly increase customer engagement not only with local residents but also with families visiting on weekends.
 
Reflecting the high proportion of family customers in outlet shopping areas, Musinsa Standard will offer a variety of lifestyle products, including men's and women's casual clothing, beauty items, and home goods, all in one space.
 
To celebrate the opening, the store will provide up to 50% discount coupons to the first 100 customers each day until June 12. Additionally, a limited-time 'Super Bag' containing popular products worth 300,000 won will be sold for 49,900 won.
 
All customers making purchases will receive a 15% welcome back coupon valid both online and offline, while those spending over 100,000 won will receive a scratch coupon for beauty, home, and accessory gifts. Customers who write a review after their first in-store purchase will earn 3,000 won in rewards.
 
Moreover, the Namyangju store will feature exclusive 'special price' items and a 'daily special' event showcasing different popular products at exceptional prices.
 
In consideration of the local market characteristics, Musinsa Standard will also run a 'group visit promotion' for families, friends, clubs, and pet owners. Groups of three or more visiting the store will receive an additional 5% discount, and those spending over 150,000 won will receive a Musinsa Standard home hanger.
 
A Musinsa representative stated, "We will continue to expand our stores in key residential areas and major shopping districts so that more customers can experience Musinsa Standard."
 
Meanwhile, Musinsa is set to launch the 'Musinsa Money K-Bank account and check card' and will hold a pre-registration event from June 12 to July 19, offering benefits to all participating customers.
 
Participants in the event will receive cash rewards ranging from 1,000 to 50,000 won instantly, and a 'friend invitation event' will allow up to 10 entries per day.