From Ejae to BTS, K-pop in spotlight at World Cup

By Joonha Yoo Posted : June 11, 2026, 17:05 Updated : June 11, 2026, 17:06
Singer-songwriter EJAE poses during a press event, celebrating her Academy Award win, at a theater in Yongsan, Seoul on April 1, 2026. AJP Yoo Na-hyun
SEOUL, June 11 (AJP) - K-pop is set to steal some of the spotlight at this year's FIFA World Cup, with singer Ejae, who gained global fame through Netflix's hit animation, scheduled to perform at the opening ceremony, and BTS set to headline the halftime show at the final.

According to organizers, Ejae, along with Italian tenor Andrea Bocelli, is scheduled to perform "DNA," the official anthem of this year's World Cup, at the opening ceremony in Mexico City on Thursday. The song also features David Guetta and Megan Thee Stallion.

The opening ceremony is set to take place at Estadio Azteca shortly before the tournament's first match between co-host Mexico and South Africa, followed by separate ceremonies in Los Angeles and Toronto, as this year's quadrennial football tournament is hosted by three different countries.

EJAE is a South Korean-American singer-songwriter known for her songs included in the soundtrack of Netflix's animated film "KPop Demon Hunters." She is also credited with writing the Korean lyrics for "DNA."

"It's especially meaningful because I was able to write Korean lyrics in the song, representing [South] Korea on this stage is such an honor," EJAE told FIFA.

She also recalled that watching football fans in Seoul take to the streets to cheer for the South Korean squad during the 2002 World Cup remains one of her most unforgettable childhood memories.
 
Courtesy of BigHit Music
Meanwhile, BTS will perform at the final halftime show along with American pop icon Madonna and Columbian pop star Shakira on July 19 at New York New Jersey Stadium, commonly known as MetLife Stadium.

The show will be curated by Coldplay frontman Chris Martin, who also contributed to BTS's latest album "Arirang" released in March this year.

The show will be orchestrated by Coldplay's Chris Martin, who also participated in the septet's latest album "Arirang" released in March this year.

BTS member Jungkook previously performed at the opening ceremony of the 2022 FIFA World Cup in Qatar.

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