The Korean Beef Promotion Agency is conducting a discount event throughout June in collaboration with major beef retailers across the country.
The agency announced on June 10 that it is partnering with online beef market participants to offer discounts through both online and offline sales channels until June 30.
Seven major retailers are participating in this event, including Green Korean Beef, Daegwang Yeongpung Livestock Products, the Seoul-Gyeonggi Korean Beef Cooperative, Ulsan Livestock Cooperative, Woori Korean Beef Corporation's Yeongju branch, Jeonbuk Korean Beef Cooperative's Chongtae Barley Beef, and Pyeongchang Yeongwol Jeongseon Livestock Cooperative's Daegwallyeong Korean Beef.
Consumers can purchase various cuts of beef, including sirloin, tenderloin, and flank, as well as brisket, bulgogi, and stew meat, at discounted prices through the retailers' online and offline channels. Discounts can reach up to 50%, depending on the retailer and the specific product.
This event was voluntarily organized by participating retailers to express gratitude to consumers using the online beef market. The discounted items and prices will vary by retailer.
The Korean Beef Promotion Agency is also conducting promotional events linked to major distribution platforms. NH Agricultural Cooperative's Livelihood will hold a special Korean beef discount event from June 15 to 19, offering repurchase coupons to customers who make purchases during the event. Baedal Minjok's B-Mart will also participate in a discount event from June 17 to 23.
According to the Livestock Quality Assessment Institute's livestock distribution information, as of June 10, the average consumer price for grade 1 Korean beef sirloin is 10,552 won per 100 grams, a 14.4% increase from last year’s price of 9,221 won.
Min Kyung-cheon, chairman of the Korean Beef Promotion Agency, stated, "Many consumers seek Korean beef as a health food during the summer. We hope this event allows them to enjoy high-quality Korean beef at more reasonable prices."
Details about the event schedule and discounted items can be found on the official website of the Korean Beef Promotion Agency.
* This article has been translated by AI.
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