Major companies are fully integrating generative artificial intelligence (AI) models into their operations, placing significant emphasis on AI transformation (AX). Historically cautious about using external generative AI due to concerns over data leaks and security, the business sector is now accepting the harsh realities of AI technology and is embarking on fundamental changes.
According to industry sources, Samsung Electronics will hold its first half global strategy meeting from June 16 for three days, focusing on AX strategies as a key agenda item with top executives. The Device Experience (DX) division, responsible for mobile and home appliances, is expected to discuss specific applications for ChatGPT, Google Gemini Enterprise, and Anthropic Claude.
On June 12, DX division head Noh Tae-moon announced to employees that the introduction of external generative AI is not just about providing AI as a work tool but is a starting point for fundamentally changing how they work and the speed of execution. He confirmed the official introduction of three AI services within the company.
Samsung's strategy includes openness to external AI while also enhancing its own AI capabilities. After testing with over 2,500 employees, the company plans to simultaneously deploy its custom-developed model, 'Gauss AI,' to maximize synergy.
SK Hynix has also recently formalized its plans to adopt Microsoft 365 Copilot and ChatGPT Enterprise during a CEO town hall meeting. CEO Kwak Noh-jeong stated, "In the AI era, the key is who learns and adapts more quickly," outlining a vision to gradually introduce external AI in areas unrelated to core technologies to create value.
The AX strategies of these companies are evolving beyond merely using big tech solutions to building customized infrastructures and internalizing AI capabilities. They are enhancing usability by combining vast internal data with tailored prompt engines and specialized large language models (LLMs). To mitigate data leak risks, they are implementing stringent virtual private cloud (VPC) security measures and entering into enterprise-specific security contracts.
LG Group is leading this trend by recently signing a comprehensive contract for Anthropic's 'Claude Enterprise.' The company plans to fully implement Claude across all subsidiaries while integrating its self-developed AI model 'ExaOne' in a two-track approach tailored to the characteristics of its operations, aiming to eliminate data leak risks.
Additionally, LG Group is launching a customized AI training program called 'AI for Company' for global executives. This initiative aims to enhance productivity and structurally improve work methods through a practical curriculum, which is part of a three-phase executive AI capability enhancement program involving key executives, including Chairman Koo Kwang-mo.
Jang Byeong-tak, a professor at Seoul National University’s Department of Computer Science, remarked, "The fact that conglomerate leaders are directly calling for a rapid AX indicates that the adoption of generative AI has become a crucial strategy for survival. Rather than solely focusing on developing in-house models, the ability to swiftly integrate proven external solutions will be a turning point for the future of companies."
* This article has been translated by AI.
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