The 'Art Basel in Basel 2026' collection can be viewed at the Samsung Art Store. Lifestyle image '16.7.2024' by Thomas Huber [Photo: Samsung Electronics]
Samsung Electronics has unveiled the 'Art Basel in Basel 2026' collection at its Samsung Art Store, showcasing the essence of contemporary Swiss art.
On June 15, Samsung announced that it curates artworks from the world's largest art fair, Art Basel, held annually in Hong Kong, Basel, Paris, and Miami Beach, for display at the Samsung Art Store.
The collection features 24 pieces selected by eight prestigious galleries, reflecting the diverse perspectives of contemporary Swiss art and the artistic identity of Basel.
Specifically, it includes works from renowned galleries participating in 'Art Basel in Basel 2026,' such as Mai 36, Von Bartha, Scopofia, and Blue Velvet, capturing the unique artistic originality of Basel.
Visitors can also view works by three Swiss artists that embody the essence of contemporary art.
Maike Krüger, the managing director of Art Basel in Basel, expressed her excitement, stating, "I am very pleased that we could capture the identity of the art city Basel in this collection. It is meaningful to create a new connection between the art fair and global audiences through our collaboration with Samsung."
Samsung will install an art wall at 'Art Basel in Basel 2026,' taking place from June 18 to 21, and will showcase the newly unveiled collection through its 2026 lineup of art TVs, including Micro RGB, OLED, The Frame, and The Frame Pro.
The exhibition space will feature the 'Art Basel in Basel 2026' collection alongside collaborative works with visual artist Daniel Arsham, who is the new art TV ambassador for Samsung.
The custom bezel designed by Daniel Arsham for the art TV 'The Frame Pro' incorporates a three-dimensional pattern inspired by topographic data, transforming the TV frame into a sculptural artwork.
Lee Hun, vice president of Samsung Electronics' Visual Display Business, stated, "This collection encapsulates the artistic heritage and creativity of Basel, the home of Art Basel. We will continue to work with Art Basel to help users enjoy world-class artworks in their daily lives."
* This article has been translated by AI.
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