Kakao Entertainment's popular fandom intellectual property (IP) 'Gwaedam Chulgeun' has achieved significant success shortly after the release of its webtoon, enhancing the synergy between the original work and the adaptation.
On June 15, Kakao Entertainment announced that the 'Gwaedam Chulgeun' webtoon, released on June 5, surpassed 1 million views within just two hours of its debut. The total views reached 6.5 million on the first day and approximately 11 million as of June 15. User engagement remains high, with over 32,000 comments posted.
The webtoon's success has also positively impacted the original web novel. Following the webtoon’s release, 'Gwaedam Chulgeun' set a new daily sales record, demonstrating the effective synergy between the two formats.
Based on a modern fantasy web novel by author Baek Deok-soo, 'Gwaedam Chulgeun' follows the story of a new employee in the field investigation team of 'Dream Company,' which explores urban legends. The webtoon is produced by the artist Ssyongnyung, known for 'Failed to Dispose of the Dark Shadow,' in collaboration with Carrot Studio, capturing the original's world and tension.
Kakao Entertainment views this success as a testament to its strategy of expanding fandom IP into webtoons through its Noble Comics initiative.
A Kakao Entertainment representative stated, "'Gwaedam Chulgeun' is a fandom IP that readers have co-created with its world and characters, so we focused on faithfully delivering the immersion of the original and the expectations of fans. We believe the combination of a strong original fandom and our production capabilities has led to this success, and we plan to continue expanding fandom-based IPs based on our Noble Comics competitiveness."
* This article has been translated by AI.
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