As competition intensifies among banks to attract customers for the National Love Card, Shinhan Bank has become the first among the third batch of issuers to surpass 300,000 accounts.
On June 15, Shinhan Bank announced that it held an awards ceremony for the 'National Love Card Short Form Contest' on June 12 at its headquarters in Jung-gu, Seoul.
The ceremony celebrated the achievement of issuing over 300,000 National Love Cards and accumulating a total usage amount of 100 billion won. It was organized to honor outstanding entries from a customer participation contest.
The National Love Card, a debit card exclusively for military personnel, is considered a key product in the banking sector. It can attract up to 200,000 new customers annually and is likely to retain users as their primary bank even after they complete their service.
The contest ran for about a month starting in April, targeting active military personnel and university students. Participants submitted short videos showcasing their experiences and benefits of using the National Love Card. Shinhan Bank evaluated the entries based on creativity, clarity, quality, and applicability to select the winners, who received certificates and cash prizes.
Hwang Jae-pil, head of Shinhan Bank's Institutional Sales Division 1, stated, "We will continue to expand benefits and services that provide practical assistance to military personnel's financial lives and develop programs that allow customers to participate and communicate directly."
* This article has been translated by AI.
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