"The past 20 years have been a time of growth, overcoming numerous challenges such as the global financial crisis and the COVID-19 pandemic," said Kim Jin-goo, President of PHR KOREA, during the company's 20th anniversary celebration on June 11 at JW Marriott Dongdaemun Square Seoul. He expressed gratitude to travel industry partners who have been with the company throughout its journey.
PHR KOREA announced on June 15 that it hosted a commemorative event inviting key travel agencies, airlines, and tourism industry officials to celebrate its 20th anniversary. The event was attended by hotel general managers and executives from Ken Hotels and Resorts Holdings, who reflected on their collaborative relationships and shared future visions.
"Today's PHR KOREA is possible thanks to the unwavering trust and support from our partners in the travel industry," Kim stated. "The next 20 years will mark a new starting point for creating shared prosperity and values."
Kento Sato, President of Ken Hotels and Resorts Holdings, highlighted the importance of the Korean market while discussing the growing trend of tourism exchange between Korea and Japan. He noted, "Last year, 9.5 million Koreans visited Japan, making it the largest market, accounting for 20% of all foreign tourists. Japan is also the top overseas travel destination for Koreans, indicating that both countries are developing a substantial mutual tourism market."
The event also featured a presentation on K-Arena Yokohama, a key asset of the group. This music venue, with a capacity of up to 22,000 seats, is becoming a hub for K-pop performances and global artists, fostering cultural exchange between Korea and Japan.
Since its establishment in 2006, PHR KOREA has focused on hotel marketing and sales in Japan, Guam, and Saipan. The group currently operates a total of 36 hotels, including 27 in Japan, 8 in Guam and Saipan, and 1 in the United States.
* This article has been translated by AI.
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